Shopping made genius
Backed by $30 million and a team of machine learning experts, Julie and her technical partner, Amit Aggarwal, founded The Yes, an AI-powered shopping platform that works directly with brands to deliver personalized, predictive recommendations. This presents people with everything they want to buy (and nothing that they don’t) before they even realize it themselves, plus the ability to make purchases directly from the app.
Just say yes (or no)
But favoriting items isn’t what makes the app unique. The Yes stands apart for understanding just as much about someone's dislikes as their likes, then using these learnings to hyper-personalize their results. This process of elimination strategy creates an online shopping experience that’s much more customized and curated than anything else in the e-commerce market today.
Bringing brand to beta
Going big, not off-course
It’s the little things
We were excited to be helping evolve the online retail industry into something better. Every interaction mattered.
Deeper learning, better results
From vision to execution
MetaLab is a team of great listeners, great communicators, and great designers. They rocked.
"It’s the holy grail of online retail: suggesting the exact item someone wants to buy before they even know it."
“The Yes won’t launch until next year, but it’s already gotten a $30 million vote of confidence from a "who’s who" list of retail-tech investors.”
“AI and machine learning already dominate in many verticals, but e-commerce is still open for a player to have a meaningful impact.”