While millions of people visit Insider each month for free, their most loyal readers pay for premium features that include investigative new stories and exclusive resources. Subscribers also get access to a mobile app, the problem was, nobody was using it.
The app was a white-labeled product, designed ages ago. When Dan Hockley joined Insider as their new Product Director, he decided to give us a call. A former MetaLab client alum, he asked if we could work our magic together one more time.